Why a Media Release Form is a Must for Every Business and Brand
- Naomie Delva
- May 21
- 2 min read
Updated: May 21
In the age of digital marketing, social media reels, and behind-the-scenes content, everyone wants to go viral—but not everyone is ready for what comes with it. That’s why at Delva & Sharper Consulting, we don’t move forward without a signed Media Release Form from every client, consultant, or partner. Here’s why it’s so important—and why you need to start using one too.
What Is a Media Release Form?
A Media Release Form is a legal document that gives you permission to use someone’s name, voice, photo, video, testimonial, or likeness in your content—whether it’s on your website, social media, ads, or marketing materials.
It protects YOU as the brand and ensures there are no misunderstandings later on.
Why You Should Always Use a Media Release Form:
It Protects Your Business Legally
If you post someone’s image or voice without permission, you can be held legally liable—even if they were a client or partner. A media release form covers you and keeps your business safe.
It Gives You Full Rights to Market Your Brand
Want to post that amazing video testimonial? Showcase a transformation? Highlight a client win? You can’t legally do any of it without the person’s permission. A signed release gives you the green light.
It Avoids Conflict and Confusion
People may change their minds, feel uncomfortable, or claim you used their image without consent. A media release form outlines exactly what’s agreed to—in writing.
It Builds Trust and Transparency
Clients and partners respect businesses that operate professionally. Using forms shows you’re serious about clear communication and ethical practices.
As a consulting firm that supports everything from branding to business development, we work with clients on content, strategy, and marketing. That means we may reference projects, share testimonials, feature clients in promotional videos, or showcase work in our portfolio.
To do that ethically and legally, every person who works with Delva & Sharper signs a Media Release Form—no exceptions.
We do this to:
Protect our team and clients from future disputes
Make sure we have full permission to highlight success stories
Maintain transparency and professionalism in everything we do
Why This Matters More Than Ever in 2025
With AI-generated content, viral moments, and global audiences just a click away, your business can blow up overnight. But if you’re not protected by media releases, you can also get hit with lawsuits or lose the right to use your own content.
You can’t afford to leave that to chance.
Final Thoughts
If you’re sharing any content that features others—get the release in writing. A verbal “yes” is not enough. A Media Release Form isn’t just about what you can share; it’s about protecting your future, your brand, and your peace of mind.
At Delva & Sharper, we believe in creating content with clarity and confidence—and a signed Media Release is the first step.
Want a custom media release form for your business?
Reach out to Delva & Sharper and let us help you put the right systems in place.
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